MagnaChip Expands Position in Toy Market

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April 11, 2008

SEOUL, South Korea, April 1, 2008 /PRNewswire/ — MagnaChip Semiconductor, Ltd., a leading provider of analog and mixed signal semiconductor products for high volume consumer applications, today, announced that it has begun shipping its MC511DB, 1.3 Mega pixel 1/4″ CMOS Image Sensor SOC, for use in toys.The MC511DB is a 1/4″ optical format 1.3 mega pixel (1280 x 1024) CMOS sensor that enables modules as small as 8×8x5 mm. This small form factor, together with support for a single 2.8V power supply and low power consumption, allows OEMs to address the substantial market requirement for slim and low cost designs. This product offers on-the-fly bad pixel correction, positional lens vignetting correction, noise cancellation filters, and intelligent auto white balance with flash support, among other features. In addition, the low noise 11-bit analog to digital converter architecture and excellent low light sensitivity makes this product ideal for video applications and those requiring high quality imaging at low ambient light levels.Robert Krakauer, President of MagnaChip, said, “MagnaChip’s expansion to the toy market demonstrates continued momentum in our imaging business as we expand into new areas. Our expansion into the toy market is part of MagnaChip’s overall strategy to leverage its imaging technology and systems level expertise to extend its product and service offerings into adjacent end markets. Our investment in advanced pixel technologies, along with our custom fabrication processes for CMOS sensors ensure that we deliver leading image quality. This expansion is timely, as demand for high resolution image display toys continues to be strong.”About MagnaChip SemiconductorHeadquartered in Seoul, South Korea, MagnaChip Semiconductor is a leading, Asia-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications, such as mobile phones, digital televisions, flat panel displays, notebook computers, mobile multimedia devices and digital cameras. The Company has a broad range of analog and mixed-signal semiconductor technology, supported by its 28-year operating history, large portfolio of registered and pending patents and extensive engineering and manufacturing process expertise. For more information, visit .Forward-Looking Statements:Certain statements contained in this press release contain forward-looking statements regarding MagnaChip Semiconductor’s operations, economic performance and financial condition. Although MagnaChip Semiconductor believes that the expectations reflected in these statements are reasonable, no assurance can be given that such expectations will prove to have been correct as a result of many factors, including those described in our annual report on Form 10-K for the year ended December 31, 2006, which was filed with the Securities and Exchange Commission on March 30, 2007. CONTACTS: In Korea: In the U.S.: Mi-Jeong HAN, PR Manager Joseph Villalta at The Ruth Group Tel: 82-2-6903-3195 Tel: 646-536-7003MagnaChip Semiconductor, Ltd.

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