CPP Hits the Road for the ‘SI Evolution of the Game Tour Presented by Nissan’

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August 25, 2008

ATLANTA, Aug. 25 /PRNewswire/ — After a crowd-pleasing run through the Southeastern Conference during the 2007-2008 college football season, Sports Illustrated, Nissan and Creative Presence Partners (CPP) are gearing up once again to provide fans with the ultimate game-day experience.The corporate and creative partners, along with advertising agencies OMD and TBWA/Chiat/Day, are teaming up in the production of the SI Evolution of the Game Tour Presented by Nissan, a multi-platform tour and campaign paying tribute to the ever-evolving game of college football. Sponsored by Nissan and co-branded by Sports Illustrated, the interactive college football tour will be managed by CPP, an award-winning integrated marketing firm that has coordinated several large-scale events at some of the most prestigious sporting events in the country.Launching September 1 before a Rose Bowl matchup between UCLA and Tennessee, the national tour will be making stops at 10 of the most anticipated college football games during the 2008-2009 season. En route to the tour’s season finale at the SEC Championship Game on December 6, fans will be treated to a fun-filled history lesson in one of America’s favorite pastimes.Strategically and conveniently located outside stadiums or other popular campus locations, the highly visible 35′ dome beckons the game-day crowd. Visitors can win prizes by playing interactive games, interact with former football greats who will be making appearances at each tour stop, get a hands-on look at the 2009 Nissan Maxima and take a trip into college football history inside the SI Vault Museum.Fans also will receive a complimentary Sports Illustrated collector’s edition magazine containing colorful features and photography on the iconic moments, players and matchups that have helped evolve the great game of college football throughout the generations.The SI Evolution of the Game Tour Presented by Nissan also will deliver the Heisman Trophy and former winners to thousands of fans across the country. The award will be on prominent display at each of the stops, offering fans the opportunity to have their picture taken with the prestigious trophy and the football heroes who won it.”We’re happy to team up with such great partners as Nissan and Sports Illustrated to provide a venue that helps fans celebrate their passion for the game,” said CPP President and CEO Vince Thompson.Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Vince Thompson Contact: Dwayne Harrison 404-812-1957Creative Presence Partners

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