Blue Square Launches GameAccount Skill Games

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July 7, 2008

LONDON, July 7 /PRNewswire/ — GameAccount, a leading software developer and supplier to the regulated online gaming industry has launched their suite of skill-based Games for Blue Square (). The multi-year deal enables Blue Square’s online customers to engage in playing GameAccount’s market-leading portfolio of online Games including Poker Dice, Gin Rummy, Multiplayer Blackjack and Backgammon. All GameAccount person-to-person skill Games offer multi-table tournaments - a first for skill-based gaming - together with head-to-head cash games.”GameAccount’s Games broaden the demographic appeal of our online Games offering and provide proven marketing opportunities in fast-growing markets within continental Europe. GameAccount was chosen after an exhaustive process investigating the potential for these emerging games, the player liquidity levels already present, the experience of potential suppliers and the technical capabilities of their respective platforms.” said Angus Nisbet, Head of Gaming for Blue Square.Blue Square becomes the third licensee sportsbook operator in 2008 to join the GameAccount Network following membership in 2008 by Stan James and Gala Coral. They join existing network members William Hill, Boylesports, Paddy Power and Sportingbet Europe. All GameAccount licensees enjoy the benefits of GameAccount’s recent launch of Poker Dice together with various software upgrades including navigation enhancements for the Games lobby, moderated chat rooms, more information for tournament players and brand new side games. For the first time in the skill gaming industry, players can chat among themselves within the game lobby view without missing a moment of live person-to-person gaming action.”We are delighted to welcome Blue Square into our fast-growing Network, which has experienced explosive growth in player numbers and staking activity,” said Kevin Dale, Chief Executive Officer.”Our blue-chip corporate customers benefit from unique skill gaming software in attracting new players - reducing the dreaded churn and driving meaningful revenues comparable to poker. Gin Rummy, Poker Dice, Backgammon and our unique Multiplayer Blackjack form a compelling suite of person-to-person Games super-charged by the presence of side Games to fill idle minutes. GameAccount is now integrated with several sportsbook platforms including Orbis and Finsoft. Blue Square is our third licensee sportsbook operator utilising the Orbis sports betting software platform.”About GameAccountGameAccount is the #1 skill gaming provider for regulated sportsbook, casino and poker operators seeking a single-wallet skill gaming solution. The company’s proven portfolio of dynamic Games attracts recreational gamers and is the perfect vehicle to build and sustain a broad user audience. GameAccount powers leading online partners such as William Hill, Sportingbet Europe, Victor Chandler International, BoyleSports, Paddy Power and Gala Coral. GameAccount’s financial services platform supports full multilingual white-label solutions with seamless login and real-time exchange rates. GameAccount’s multi-table tournament technology, unique to skill gaming, drives longer customer lifetimes and creates superior value from players. For more information please visit: About Blue SquareBlue Square was launched on 5th May 1999 and is one of the largest interactive betting services in the UK. The product suite offered by Blue Square has grown from its traditional bookmaking business to now offer all aspects of the gaming market including casino, Games and poker. The fixed odds betting services covers many channels including the Internet, Interactive TV, WAP and telephone.Blue Square is part of the Rank Group, one of the UK’s leading leisure and entertainment companies. Rank’s assets include casinos, bingo clubs and on-line gaming. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 950,000 customers. For more information on GameAccount or Skill Gaming contact: Dermot Smurfit COO GameAccount 44-(0)207-659-2500 Blue Square contact: Alan Alger 44-(0)7824-690561 or e-mailGameAccount

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